Milan Fashion Week has started today with @missoni as the initial time slot, however instead of expected Spring Summer 2021 video and lookbook the brand announced it’s intent on reshaping the business model. With Fashion Weeks losing it’s initial purpose, Missoni has decided to focus on in season promotion of their collections. This morning instead of SS21 in Missoni’s Camera Moda time slot schedule we have received the first look of the Autumn Winter 2020 Missoni campaign.📍Nevertheless the Spring Summer 2021 collection is to be presented behind closed doors to the buyers aligning towards a more closer dates as part of the season promotion. Missoni’s plan is to keep the wholesale selling seasons in their actual time, simultaneously, the new collections will be shown privately to major media. Leading to the new collections taking the store shelves the brand is to work on various promotional forms, videos, special projects and with circumstances permitting so even returning to the runway shows. #fashionblogger #fashiondaily #news #milano #mfw #SS2021 #fw2020