@muglerofficial is moving to a see-now-buy-now model starting in February. This capsule collection is a “prelude” of that outing, and—speaking of videos—Cadwallader and his team filmed one to promote it. The three-minute clip stars a @bellahadid avatar and a cast of “all genders, all races, all sizes” friends of the brand. In that way, it quite effectively speaks to both sides of the designer’s reimagining of this brand. Creative director Casey Cadwallader also pointed out the increasing importance of music videos, those very 20th century cultural artifacts, in the absence of live performances. #fashion #fashiongram #Mugler #SS2021 #PFW #Paris #fashionaddict #fashionblog #style #top #bestoftheday #daily #fashiondaily #FTV