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One of the best Campaigns of the season Set in …
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One of the best Campaigns of the season Set in Los Angeles by @gucci stars horses and their human friends in paradoxical scenarios.
💥Horse is the co-star of Gucci’s new advertising campaign. On the beach, in the kitchen, in the middle of traffic, the horse is always there: for a snack, a swim in the pool, to wash its clogs at the car wash, to carry the other two to their destination and, in general, to share moments with its… owners? No property restricts are allowed within an affective relationship. The campaign is an essay of warm ambiguity, an act of daily surrealism, a celebration of the paradoxical. ⚡️Horses are a symbol of freedom, and the Gucci Spring Summer 2020 show was precisely focused on the power of fashion to break the cage of social norms thanks to the affirmation of one’s personal style. Their presence on the scene could only be a reference to this idea.
#OfCourseAHorse
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer and filmmaer: Yorgos Lanthimos
Hair Stylist: Paul Hanlon
Make Up: Thomas De Kluyver
Location: Los Angeles / Chateau Marmont
Music:
“Everybody’s Talkin’” Harry Nilsson
(F. Neil)
(P) Originally Released 1968. All rights reserved by RCA Records, a division of Sony Music Entertainment.
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