The California-based designer Reese Cooper INC decided to bring awareness to California's wildfires, shooting his newest fall/winter 2021-2022 collection atop the recently wildfire-damaged Mt. Wilson at the astrophysics observatory. The collection has the technical aspects of both streetwear and outdoor gear with cargo jackets, wool coats, and a luxe suede bomber hand painted by the artist Juliet Johnstone. Some of his outerwear, hunting jackets, hoodies, anoraks, and varsity jackets came emblazoned with the National Forest Foundation logo.