The campaign images, shot in Santa Monica and Pasadena, were art directed by @guess Chief Creative Officer, @paulmarciano, and shot by photographer @tatianagerusova @guess says the photos are meant to “embody a classic Hollywood lifestyle… juxtaposed against California’s serene palm trees and beaches in the background.” @jlo is an actress, singer, fashion diva, gossip magnet. “Whenever I do a collaboration, I always think of a character that I can play and be and we had a lot of fun doing that with this campaign,” said Jennifer.💥 “The vibe this time was a mix between an Italian film star from the 60s, mixed with Madonna from the 80s, mixed with Sofia Loren. It’s so much fun to get into the character and to make that happen.”🔥 #fashiongram #jenniferlopez #diva #fashionaddict #popdiva #lopez #guess #campaign #ss2020 #style #styleblogger #instalike #instacool #fashionfilm #fashionshoot #fashionphotography #fashionblog #top #topmodel #actress #icon #fashiontv #fashiondaily #fashionista #fashionline #fashionable